AN INTRODUCTION TO RAISING FUNDS FOR YOUR BUSINESS

In a blog written for Mums Who Build, we focus on the fundamentals of funding and fundraising. Drawing from nearly a decade of experience, we offer actionable insights, especially for those new to the topic.

To read the full blog, head over to Mums Who Build.

Blog Summary

1. Understanding the Lingo:
   The funding world is filled with complex acronyms (like VC, IPO, SaaS). Don’t hesitate to ask for clarification. A glossary of common terms is provided, and resources like Investopedia are recommended for deeper learning.
   

2. Types of Funding:
   Funding options include:

   • Bootstrapping: Using personal funds for control.

   • Debt: Loans requiring repayment with interest.

   • Debt for Equity: Loans convertible into equity.

   • Equity: Selling shares for capital.

   • Crowdfunding: Raising funds via platforms like Kickstarter.

3. The Plan & The Pitch:
   A strong pitch focuses on clarity and authenticity. Investors often back the founder’s potential more than the business idea. Treat the pitch like a CV: simple, concise, and focused on what makes you and your business unique.
   

4. Owning the Fundraising Process:
   Be cautious of people offering quick fundraising fixes for a fee. The best external support includes:

   • Guidance on the fundraising landscape

   • Coaching to build confidence in your vision

   • Warm introductions to potential investors

   Fundraising is time-intensive but rewarding with the right mindset and support.